Les ventes de livres ont chuté de 1,56 % en valeur entre 2017 et 2018, selon le rapport annuel préliminaire de l’Association des éditeurs américains.
Le chiffre d’affaires des éditeurs américains a été évalué à 25,8 milliards de dollars (22,6 Mds d’euros) par l’Association des éditeurs américains (AAP) dans son rapport provisoire pour l’exercice 2018. Par rapport à l’année précédente, les ventes ont chuté de 1,56% en valeur.
Les estimations de l’AAP révèlent un fossé qui se creuse davantage entre d’un côté la fiction, la non-fiction et l’édition religieuse — qui enregistrent ensemble une croissance de 1,5% en 2018 pour s’établir à 16,19 milliards de dollars (14,22 Mds d’€) — et, de l’autre, les secteurs scolaires, universitaires et professionnels dont le chiffre d’affaires continue de chuter pour s’établir à 9,63 Mds de dollars (8,46 Mds d’€) contre 10,28 Mds de dollars (9,03 Mds d’€) en 2017.
+14,7% pour la religion
Parmi les secteurs en croissance, la religion réalise une percée remarquable avec un chiffre d’affaires de 1,22 Mds de dollars (+14,7%). En fiction jeunesse, si les ventes ont chuté de 0,8% en volume, elles ont enregistré une hausse de 1,6 % en valeur pour s’établir à 3,72 Mds de dollars (3,27 Mds d’€). La non-fiction jeunesse est en hausse en volume (+0,4%) et en valeur (+11,9%).
De son côté, le chiffre d’affaires du livre audio continue d’enregistrer une croissance rapide (+28,7%). Entre 2014 et 2018, il a augmenté de 181,8%.
L’étude montre enfin que les ventes en ligne dépassent celles réalisées par les librairies physiques — 8,03 Mds de dollars (soit 7,05 Mds d’€) contre 6,9 Mds de dollars (soit 6,06 Mds d’€) — et ce, pour la deuxième année consécutive.
Book Publisher Revenue Estimated at $25.8 Billion in 2018
Washington, DC; June 21, 2019 – The Association of American Publishers (AAP) issued its StatShot Annual Report for Calendar Year 2018 today, which concludes that the U.S. book publishing industry generated an estimated $25.82 billion in net revenue, representing 2.71 billion units. All figures represent publishers’ net revenue from tracked categories (trade, higher education course materials, preK-12 instructional materials, professional books, and university press), in all formats, from all distribution channels. These are not retailer/consumer sales figures.
Publishing revenue for trade books (fiction, non-fiction, and religious presses) increased slightly (1.5%) to $16.19 billion in 2018. Since 2014, publisher revenue for trade books, the industry’s largest category, has increased by about $760 million.
Publisher Revenue in Billions 2014 – 2018
| Trade | Higher Ed | PreK-12 | Professional | University Presses | Other | Total | |
| 2014 | $15.43 | $4.85 | $4.27 | $3.09 | $0.30 | $0.01 | $27.96 |
| 2015 | $15.82 | $4.53 | $4.11 | $3.05 | $0.29 | $0.01 | $27.80 |
| 2016 | $15.90 | $3.96 | $3.73 | $2.37 | $0.28 | $0.04 | $26.27 |
| 2017 | $15.95 | $3.98 | $3.62 | $2.35 | $0.29 | $0.04 | $26.23 |
| 2018 | $16.19 | $3.69 | $3.46 | $2.15 | $0.27 | $0.06 | $25.82 |
Some highlights from the report:
- Non-fiction books (both adult and children’s & young adult) experienced the largest percentage revenue growth for publishers over the past five years. Adult non-fiction revenues grew 22.8% and children’s & young adult non-fiction revenues grew 38.5% from 2014 – 2018. Unit sales for adult non-fiction and children’s & young adult non-fiction grew 20.9% and 17.8%, respectively, over the same five-year period.
- For the second consecutive year, publisher sales to online retail channels exceeded sales to physical retail channels with sales to online retail at $8.03 billion and sales to physical retail at $6.90 billion.
- Publisher revenue for adult fiction was flat (0.4%) at $4.40 billion in 2018, while children’s & young adult fiction grew slightly (1.6%) to $3.72 billion.
- Religious presses revenue grew 14.7% in 2018 to $1.22 billion with 75.7% of the revenue coming from print formats.
- Unit sales for fiction for children’s & young adults declined by 0.8%, while non-fiction for children’s & young adults increased by 0.4%. Publisher revenue for children’s & young adult fiction has grown by 1.6% to $3.72 billion and non-fiction has increased by 11.9% to around $730 million.
- Downloaded audio remained the fastest growing format, with 28.7% year-over-year revenue growth from 2017 to 2018 and 181.8% revenue growth over the past five years (2014 – 2018).
- Within online retail channels, 45.1% of publishers’ sales were trade print formats, 24.5% were eBooks, 14.5% were instructional materials, 13.7% were downloaded audio, and 2.2% were physical audio or a different format.
About StatShot Annual:
StatShot Annual is based on a unique methodology that combines annual data submitted by publishers, along with market modeling, to estimate the total volume of the U.S. publishing industry. It is a different report than AAP’s monthly statistics reports, which track publisher revenue comparatively on a month-to-month basis.
In contributing to StatShot Annual, AAP member and non-member publishers provided data in response to a statistical survey about 2018, covering net revenue and units by categories, channels, and formats. Survey participants in StatShot Annual may not be the same as those who participate in AAP’s monthly surveys. Since the annual survey does not include all known industry publishers, estimates are used for publishers who do not participate directly in data collection. These estimates are based on sales data included in company financial reports, trade and news media reporting, government filings, Books In Print, press releases, third party research services, and private sources.
Jean-Philippe Behr
