Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerate
Media conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real estate businesses.
Rising inflation and higher interest rates are forcing companies to curb their ad and marketing spend, denting one of the major sources of revenue for companies such as News Corp, which has major publishing platforms including the Wall Street Journal and New York Post in the US, the Sun and the Times in the UK, and the Australian.
“A surge in interest rates and acute inflation had a tangible impact on all of our businesses,” chief executive Robert Thomson said in a statement.
“The initiatives now underway, including an expected 5% headcount reduction, or around 1,250 positions this calendar year, will create a robust platform for future growth,” Thomson added.
Shares of the company fell 1.4% in extended trading after its first quarterly report since Rupert Murdoch’s decision to withdraw a proposal to reunite the owner of Dow Jones and Fox Corp, which is led by his son Lachlan Murdoch.
Lire : The Guardian du 9 février